Skip to main content

Good Marketing

By
Today we spent a pleasant and relaxing day cleaning, cooking, and watching tv.  As a joke I stopped it on Dogs 101 because our dog gets so excited when it was on.  Of course, I didn't then have the heart to switch the channel on him.  Now we have an adorable, 6 year-old dog who was born on my boyfriend's farm.  We know that our dog's father was a rather large chihuahua and his mother was an Australian Shepard.  We make lots of jokes about his parentage, but usually just call him a mixed breed.  In DC, you sometimes need to say that with an apologetic tone as there are many pure breeds in the area.  Today's Dogs 101 was on designer breeds, the new IT dogs like labradoodles, puggles, chiweenies to name a few.  Each designer breed starts from mixing a pure breed parent of each type.  Wait, isn't that a mixed breed????  After much laughter around our house, we have decided to proudly announce our dog's breed as Chaussie.  And it just made me think, isn't it all about good marketing?  So next time you find yourself explaining a less-than-heroic job on your resume during an interview, remember my adorable Chaussie.  Don't lie or misrepresent your qualifications, just point out the unique combination of skills it allows you to bring to the new position. 

Comments

Post a Comment

Popular posts from this blog

What an Extraverted Intuitive Needs to be Productive

By
The Myers-Briggs Type Indicator (MBTI) is based on the work of Swiss psychiatrist Carl G. Jung. Jung observed that people have inborn preferences for gathering information and making decisions and that these preferences guide an individual’s behavior. The mother/daughter team of Katherine Cook Briggs and Isabel Briggs Myers expanded on Jung’s theories and created an assessment to make the combined work accessible to all individuals. Today, the assessment is used by most Fortune 100 companies and over two million people worldwide, annually. The assessment identifies an individual’s inborn preferences on four dichotomous scales: where you focus your energy, how you prefer to take in information, how you make decisions, and how you deal with the outer world. Type is best used to understand other people, improve communication, and develop individual skills. The first dichotomy is Extraversion (gets energy from other people) and Introversion (gets energy from reflection).  The second...
1 comment
Read more

What is True Self Awareness and Why is Important for Personal/Professional Development?

By
You know my opinion that when it comes to professional development , you get out of a program what you put into it.  So now you get my opinion on the single most important element of personal/professional development. 
SELF AWARENESS 
 What is it?  Self awareness is knowing your strengths and how to maximize them, knowing your weaknesses and how to buffer them, knowing that you have blind spots and being open to feedback about them, and being willing to do the necessary reflection and work to constantly improve yourself. I have observed so many people in leadership development programs (1 hour to 18 month) listen to an amazing instructor describe an action, reaction, or career derailer and immediately speak up and identify someone else who has that quality.  You would not believe how often, that person has the same quality.  However, they often even follow up with because of my experience working with that person I make a point to not do this.  Awkward....
Post a Comment
Read more

What Do Elmo, Colbie Caillat, and Daniel Goleman Have in Common?

By
"When your monster wants to throw things and your monster wants to shout, there's a way to calm your monster, and chill your inner monster out."  We laugh when we play this for our young child and the cute little Elmo turns into a monster and we dance with our little one when Colbie Caillat melodically sings "Belly Breathe."   http://youtu.be/_mZbzDOpylA   Toddlers are notorious for meltdowns.  All the research says it is because they don't have the words to express their feelings and guide the parents to stay calm. But what about when you are at work and YOUR monster wants to throw things?  The Emotional Quotient Inventory (EQ-i), a popular emotional intelligence assessment, includes Emotional Management and Regulation as one of composite scales with Stress Tolerance and Impulse Control as subscales.  In other words, how well can you chill your inner monster out? In his book  Emotional Intelligence , Daniel Goleman, posits that 20 percent of an in...
Post a Comment
Read more