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What To Do When Your Organization Ends Up on the Bad Side of National and Social Media - My Advice to the Editor in Chief of Self Magazine

If you've been on social media the past 24 hours you've seen the infamous page from the April Issue of Self Magazine.  Check them out here .  You may have even seen the half-hearted, tongue-in-cheek apology from the magazine's Editor-in-Chief.  Opinions are flaring and some are siding with the magazine and some are siding with the women pictured in the article and their company Glam Runner.  For the record, I am very strongly on the side of the women pictured and very offended by the article, regardless of whether Ms. Allen was a cancer survivor.  Here's the point the magazine has missed entirely up to this point - sometimes just starting the race or just finishing the race is a major accomplishment.  If people want to put on "armor" to face a challenge like a tutu, face-paint, custom t-shirt, etc. who cares?  Not everything is about being the fastest or being first or being stylish.  Unless you are magazine for marathon winners, you probably want...

Social Networking

In working with senior leaders I typically find an outright aversion to social networking.  I hear people say "I would never want the people I work with as Facebook friends," "That is just a time waster," and "Our organization blocks it so it must be bad."  When used properly, however, social networking can be a huge asset.  There are lots of posts on how to use it, what to use, etc.  I recently gave my personal Facebook page up to just be a way to update friends and family on my son's progress.  Riveting to some, but not necessarily something that everyone wants to read.  I warned everyone before I did it and directed those "work" connections to my Strategic Serendipity Facebook "Page" and my Linked In account.  This works really well for me.  I'm currently experimenting with Google Plus so feel free to "circle?" me on that if you wish.  Here are the general guidelines I use when posting. Rule #1 - Don't post ...