Skip to main content

Good Marketing

Today we spent a pleasant and relaxing day cleaning, cooking, and watching tv.  As a joke I stopped it on Dogs 101 because our dog gets so excited when it was on.  Of course, I didn't then have the heart to switch the channel on him.  Now we have an adorable, 6 year-old dog who was born on my boyfriend's farm.  We know that our dog's father was a rather large chihuahua and his mother was an Australian Shepard.  We make lots of jokes about his parentage, but usually just call him a mixed breed.  In DC, you sometimes need to say that with an apologetic tone as there are many pure breeds in the area.  Today's Dogs 101 was on designer breeds, the new IT dogs like labradoodles, puggles, chiweenies to name a few.  Each designer breed starts from mixing a pure breed parent of each type.  Wait, isn't that a mixed breed????  After much laughter around our house, we have decided to proudly announce our dog's breed as Chaussie.  And it just made me think, isn't it all about good marketing?  So next time you find yourself explaining a less-than-heroic job on your resume during an interview, remember my adorable Chaussie.  Don't lie or misrepresent your qualifications, just point out the unique combination of skills it allows you to bring to the new position. 

Comments

Popular posts from this blog

Receiving Feedback

We've all read lots of books and articles on giving feedback, but what is the best way to receive feedback?  My default response used to be to explain my position, show how I do what the person is asking, or show how I wanted to but someone else prevented me.  If I am caught off guard or stressed, these are still my gut instincts.  However, I have learned two much more constructive ways to respond to feedback that I strive to use more often.  The first started as I became more self-aware and felt comfortable and safe acknowledging and working on my weaknesses.  If someone points something I am aware of and I feel safe (i.e., it is pointed out in a private forum versus a public forum) the best thing I can do is say "I know, do you have any suggestions or advice that will help me?"  If someone has the courage to step out of their comfort zone to point out a way I can improve, it is a safe bet they've thought about it beforehand.  The second way to handle...

Stationery card

Spread Laughter Holiday Card Click here to browse Shutterfly's holiday card collection. View the entire collection of cards.

What an Extraverted Intuitive Needs to be Productive

The Myers-Briggs Type Indicator (MBTI) is based on the work of Swiss psychiatrist Carl G. Jung. Jung observed that people have inborn preferences for gathering information and making decisions and that these preferences guide an individual’s behavior. The mother/daughter team of Katherine Cook Briggs and Isabel Briggs Myers expanded on Jung’s theories and created an assessment to make the combined work accessible to all individuals. Today, the assessment is used by most Fortune 100 companies and over two million people worldwide, annually. The assessment identifies an individual’s inborn preferences on four dichotomous scales: where you focus your energy, how you prefer to take in information, how you make decisions, and how you deal with the outer world. Type is best used to understand other people, improve communication, and develop individual skills. The first dichotomy is Extraversion (gets energy from other people) and Introversion (gets energy from reflection).  The second...