Skip to main content

Good Marketing

Today we spent a pleasant and relaxing day cleaning, cooking, and watching tv.  As a joke I stopped it on Dogs 101 because our dog gets so excited when it was on.  Of course, I didn't then have the heart to switch the channel on him.  Now we have an adorable, 6 year-old dog who was born on my boyfriend's farm.  We know that our dog's father was a rather large chihuahua and his mother was an Australian Shepard.  We make lots of jokes about his parentage, but usually just call him a mixed breed.  In DC, you sometimes need to say that with an apologetic tone as there are many pure breeds in the area.  Today's Dogs 101 was on designer breeds, the new IT dogs like labradoodles, puggles, chiweenies to name a few.  Each designer breed starts from mixing a pure breed parent of each type.  Wait, isn't that a mixed breed????  After much laughter around our house, we have decided to proudly announce our dog's breed as Chaussie.  And it just made me think, isn't it all about good marketing?  So next time you find yourself explaining a less-than-heroic job on your resume during an interview, remember my adorable Chaussie.  Don't lie or misrepresent your qualifications, just point out the unique combination of skills it allows you to bring to the new position. 

Comments

Popular posts from this blog

What an Extraverted Intuitive Needs to be Productive

The Myers-Briggs Type Indicator (MBTI) is based on the work of Swiss psychiatrist Carl G. Jung. Jung observed that people have inborn preferences for gathering information and making decisions and that these preferences guide an individualā€™s behavior. The mother/daughter team of Katherine Cook Briggs and Isabel Briggs Myers expanded on Jungā€™s theories and created an assessment to make the combined work accessible to all individuals. Today, the assessment is used by most Fortune 100 companies and over two million people worldwide, annually. The assessment identifies an individualā€™s inborn preferences on four dichotomous scales: where you focus your energy, how you prefer to take in information, how you make decisions, and how you deal with the outer world. Type is best used to understand other people, improve communication, and develop individual skills. The first dichotomy is Extraversion (gets energy from other people) and Introversion (gets energy from reflection).  The second...

Your Personal Plan - Part 1

Every January 1 there is a rush to make New Year's Resolutions.  I don't know about you, but a list of resolutions never seems to stick for me.  In the training and development area we are constantly talking about Executive and Individual Development Plans.  I will be honest, I can really get into these with a client.  But, I don't have one in the form I recommend.  Is this part of do what I say, not what I do?  Maybe.  Maybe not. I've been thinking that one plan for what you want to accomplish at work and one for home and one for your volunteer work can be as aggravating (and ultimately useless) as trying to maintain a paper calendar at work, an outlook calendar, a hanging calendar on the fridge at home, and a google calendar for your extracurriculars. I think what we really need is a one-stop shopping personal plan that merges everything you do now and everything you want to achieve in the next five years (or whatever time period you are using). ...

What Do Elmo, Colbie Caillat, and Daniel Goleman Have in Common?

"When your monster wants to throw things and your monster wants to shout, there's a way to calm your monster, and chill your inner monster out."  We laugh when we play this for our young child and the cute little Elmo turns into a monster and we dance with our little one when Colbie Caillat melodically sings "Belly Breathe."   http://youtu.be/_mZbzDOpylA   Toddlers are notorious for meltdowns.  All the research says it is because they don't have the words to express their feelings and guide the parents to stay calm. But what about when you are at work and YOUR monster wants to throw things?  The Emotional Quotient Inventory (EQ-i), a popular emotional intelligence assessment, includes Emotional Management and Regulation as one of composite scales with Stress Tolerance and Impulse Control as subscales.  In other words, how well can you chill your inner monster out? In his book  Emotional Intelligence , Daniel Goleman, posits that 20 percent of an in...